How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community
Businesses of all types and scopes are just starting to become aware of what a small percentage of early adopters already know: Internet and mobile device platforms have revolutionized marketing. Thanks to the development and proliferation of Broadband and high-speed wireless networks, Mobile devices for accessing them and communications software and social platforms, marketing has been transformed into a largely digital discipline, which is fast displacing old school advertising methods such as newspaper ads, printed business directories like the Yellow Pages, direct mail coupons—even radio and TV ads—for a growing number of business, regardless of whether their markets are local, regional, nationwide or global. test
Online marketing also is effective whether or not a business currently sells products or services over the Internet. “Brick and mortar” businesses of all kinds are also using these strategies with impressive results. Consumers’ reliance on the Internet and mobile media is driving businesses to learn how to take advantage of these new platforms so their prospects and customers can find them, hear about them and, ultimately, buy from them.
Four Keys to Establishing an Online Marketing Program
- Get started now.
- Build the program incrementally. Businesses can control costs by not trying to do everything at once.
- Integrate all the elements so they work most powerfully with each other—search engines, video, social media, mobile marketing.
- Do it with zero extra work.
Most business owners find it difficult to allocate their time to develop a marketing program. This is what contributes to the relatively low percent (26%) that invest time or money in this area. A social media marketing consultant can develop an online marketing plan and organize the resources to execute it so it generates results cost effectively without impacting the business owner’s primary focus, which is managing their business.
Strategic Marketing Group 11668 Cygnet Dr, Waldorf, MD 20601 (301) 638-4755